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To: All our most valued and appreciated customers
From: Nick Stevens Sales Manager

Dear Customer,

There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.

We are building premium products and offering them at non-premium prices.

Thank you for being a customer,

Nick Stevens
Sales Manager
Sales@BlingLights.com in title "Attention Nick"